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Independent broker-dealer and advisory community convenes for FSI conference...
Aspectus PR recently attended one of the most important conferences to date for independent broker-dealers and advisory firms – the Financial Services Institute (FSI) Conference in Orlando, FL....
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Lost in translation: why agencies and in-house communicators are failing to...
There was an interesting new column in CorpComms magazine this month, in which they teamed up with QuestionONE to put these questions to agencies and in-house communicators: Do you think your clients...
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A grand mistake? Surely not how to handle a pitch situation
A worrying trend has been highlighted in the latest issue of PR Week, which reports that airport company BAA is charging agencies £1,000 per pitch for up to five PR contracts in distinct areas...
View ArticleFrom Wall Street to Main Street: important lessons for the class of 2012
Prior to the economic crisis, if you talked to any broker, trader or New York Stock Exchange specialist about their profession, they would all say the same thing: “Wall Street is the BEST game in town....
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Aspectus on the road again with POWER-GEN Europe 2012
Aspectus PR’s B2B Event Marketing team was in Germany this week to support our client PennWell at its flagship energy conference and exhibition POWER-GEN Europe and its co-located events Renewable...
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Hi, I’m Daley Thompson
(by Harry Huskisson) With London now truly gripped by the fervour of the Olympics, it struck me that my first blog post as an Aspectus employee should focus on my experiences of my first two weeks in...
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Oil and Gas PRs must prepare for market boom
Things are really heating up in the oil and gas world. Reports have come out from both sides of the pond claiming that fracking is safe and Shell has stated that although gas is “the backbone rather...
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Why energy efficiency and brand strategies must be aligned
We’ve written before on how the recent energy boom in the US continues to heat up. The energy marketplace is a dynamic industry influenced by economical, technological and regulatory changes but with...
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The PR, polls and privacy issues raised by the Royal state of undress
And so with the furore surrounding Prince Harry’s Vegas shenanigans barely behind us, the issue of privacy has been thrust firmly back into the spotlight with the news that French magazine Closer has...
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Women in PR, shout louder says Sophie Hodgson
Women in business, women in tech, women in PR – the list of ‘awards’ for women is seemingly endless. Am I the only one who finds it all, well, a bit boring? We’re not awarding men and patting them on...
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PR-journalist relationships: Don’t get mad, get persistent
Written by Matthew Sheahan No doubt every PR practitioner has had an experience where a journalist makes a negative comment or moves a conversation in a direction that it doesn’t have to take. Someone...
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